The year was 1971 was tumultuous year in American history. We were still mired in the Vietnam War that 60% of Americans disapproved of. 500,000 marched in protest against the war in Washington DC. Richard Nixon was President. Not many people remember this was the year Satchel Paige becomes the first Negro League player to become voted into the Baseball Hall of Fame. In New York City, 40,000 attend the Concert for Bangladesh. It was the birth year of the music band Eagles and the Death year of The Doors iconic singer Jim Morrison. And in Orlando, Fla. Walt Disney World opens to the public.
There were many other events some iconic and other not so. There was one iconic moment event in time that some vaguely remember and that was this advertisement featuring what is called “a house band” assembled named the Hillside Singers to sing this ground breaking jingle “I’d Like to Buy the World a Coke”. Watch and see how it promotes way beyond a simple soft drink.
“I’d Like to Buy the World a Coke”, spawned the hit song reworked as “I’d Like to Teach the World to Sing” or “I’d Like to Teach the World to Sing In Perfect Harmony” depending on what people remember or what resource you read. On American charts this rose to no, 7.
What most people don’t realize is the jingle spawned a hit single and not the other way being the norm. What both had in common? It spiritually inspired racial harmony, but the inspiration obviously didn’t take root or last long. It is said the best way to know a person is through learning the language of their music And just maybe if we really want racial harmony it time to create a new music that speaks the language that represents all races. One that doesn’t promote “I” and “Mine” bur one that speaks and appeals the language of “Us” in continuing harmony. Before one can stand out, we must first come together as one.